Copy of About Us

Our Mission

GYFTING was founded on a belief that purposeful gift giving should be attainable for everyone. We aim to empower brand founders and CEOs who identify as Black, Indigenous, People of Color, members of the LGBTQ+ community, or female. Through technology and curated themed boxes, we’re creating an exciting and unique experience for all of our recipients.

We are women of color pushing boundaries to fill a massive hole in a billion dollar gifting industry.

The idea initially sprung from a birthday gift that arrived in 3 different packages and a card delivered a day later. Wanting to create something more curated, sustainable, and purpose driven, the hard work began. Through extensive research we developed multiple concepts to create one innovative product. From our international heritage, to the entrepreneurial spirit in our blood, we are building something that uplifts minority brands and allows for connection and memorable experiences in the times we need it the most.

Our Values

PURPOSE

We believe in the power of voting with your dollar by supporting businesses and causes that align with your beliefs and values. The products in our boxes support minority or female founded brands and we work to be as sustainable as possible with our operations and packaging.

COMMUNITY

From our Art Card included in each box to the features on our Instagram feed, we aim to be a discovery hub for artists and brands who fit our mission. By bringing together like minded brands and individuals, we are building a community to uplift each other.

EXPERIENCE

GYFTING utilizes technology to create an experience out of each box. The gift doesn’t end with the packaged products-- every recipient will have an unique element that can be unlocked, ranging from: a recipe, playlist, or virtual class, etc.