Welcome to the spot to read about all things GYFTING!
We’d love to tell you the story of how our minority-owned and women-owned small business came to be. In 2020, our CEO, Lisa Marie Posso, received a gift via mail over the span of three days: 2 boxes and 1 card, all sent separately. She instantly thought, there has to be a better way to send a thoughtful gift.
Lisa Marie partnered with her friend and colleague, Cathleen Cher, to create something specially curated, sustainable, and purpose-driven. When they had one of their first meetings, they noticed everyone around the table was a woman of color. They knew that GYFTING’s identity needed to represent the core team and that celebrating and supporting diversity would be the center of their mission. It was peak-pandemic when the dynamic duo worked day and night to introduce an innovative company that would also support other small businesses during such unprecedented times.
GYFTING officially launched October 2020! A consciously curated gift box company featuring products from Black, Indigenous, Persons of Color, LGBTQ+, and female founded brands. Each of our products are enriched with a unique digital experience to enhance the traditional gift box.
Browse our site to check out our themed gift boxes, corporate gifting, and more!